You have probably heard the term digital marketing, but what actually is it? Digital marketing is a new trend within the marketing industry that is now widely used to promote and advertise products, services and brands. The aim of this new technique is to ensure brands are keeping up with current trends and reaching out to their target market in the most effective way. If you don’t know much about the technique, don’t worry. Keep reading to find out everything you need to know about digital marketing.
What is digital marketing?
Digital marketing is a term that is quite commonly thrown around these days, but that doesn’t necessarily mean everyone using the term understands what it means. Essentially, digital marketing is a new method for advertising a company which utilizes the technology many people use on a day to day basis. Therefore, digital marketing is the marketing of a product or brand using digital technology, such as the internet, display advertising, phones and any other digital medium. Many traditional marketing methods can be seen as outdated, as they use channels which are not as popular anymore. Digital marketing can be considered as the way forward in the industry.
What methods are used?
When it comes to digital marketing, there are seven primary online methods that are commonly used by marketing professionals. It is possible for businesses to use just one of these techniques, or use a few in accordance with each other to achieve the most effective results. But what are these methods?
Here are the seven main categories:
• Search engine optimization (SEO specialist like SEO Shark)
• Search engine marketing (SEM)
• Content marketing
• Social media marketing (SMM)
• Pay per click advertising (PPC)
• Affiliate marketing
• Email marketing
These categories cover all aspects of digital marketing, from ensuring people find your web page, to retaining customers and ensuring they recognize your brand.
How is it different from traditional marketing?
Digital marketing, and traditional marketing have the same goal: to ensure a brand, product or service is presented to it’s targeted customers. The aim of marketing in general is basically to boost sales and ensure customers are aware of the company and what it has to offer. So how do they differ? Well, the main way the two techniques differ is by their approach. Whilst digital marketing harnesses the online platform, traditional marketing focuses on other forms of media. This is mainly down to the fact that traditional marketing has been around much longer than digital marketing, and therefore uses the media that was around when it began. Some examples of traditional marketing methods are TV adverts, radio adverts and print campaigns. However, direct mail, brochures, billboards and sponsorship are also widely used when it comes to traditional marketing.
Why is it better than traditional marketing methods?
Recently, there has been much debate about which method of marketing is more effective. Whilst it is hard to say that one is fundamentally more effective than the other, there are some major benefits of harnessing the online medium over the more traditional approach. Firstly, traditional marketing uses quite outdated approaches, more people use social media and the internet for news than they do the radio or newspaper, so a brand is more likely to see bigger results from advertising on social media than through a radio or print campaign. Another important factor is cost; many traditional techniques are extremely costly as they require equipment and time. However, digital marketing techniques are relatively cheap in comparison, with brands being able to set up social media accounts and begin promoting themselves for free.